Google Ads ROI tracking

Overview

The **Google Ads ROI** integration reads your campaign performance data and matches ad clicks to website leads captured in KnockTracer. When a lead converts to a customer, the system calculates your true cost per acquisition by connecting ad spend to closed deals. KnockTracer never modifies your Google Ads campaigns—it only reads metrics and attribution data to show you which campaigns drive real revenue.

Once connected, you'll see a 30-day report showing impressions, clicks, cost, leads generated, customers acquired, and ROI by campaign. The integration syncs automatically every two weeks and updates attribution when leads convert to customers.

How To

1. **Navigate to Integrations** from the main menu, then select **Google Ads ROI**.

1. **Click Connect Google Ads** and authorize KnockTracer to read your account data. Only workspace administrators can connect the integration. Your credentials are encrypted and stored securely.

1. **Select a reporting account** from the list of available Google Ads customers. If you manage multiple accounts, choose the one that runs campaigns for your KnockTracer workspace. Click **Refresh Accounts** if your list is outdated.

1. **Wait for the first sync** to complete. KnockTracer will pull the last 14 days of campaign data and match ad clicks to leads using tracking parameters. The report updates automatically during scheduled syncs.

1. **Review the campaign report** to see which campaigns generated leads, which leads converted to customers, and your cost per acquisition. Use the **Sync Now** button to manually refresh metrics before scheduled runs.

1. **Disconnect anytime** by clicking **Disconnect** in the connection health section. This removes stored credentials and stops future syncs without affecting your Google Ads campaigns.

Tips

• Make sure your website lead capture form includes UTM parameters so KnockTracer can attribute leads to specific campaigns.
• The integration pulls data for the last 14 days during each sync—longer lookback windows help match delayed conversions.
• If a sync fails, check the connection health section for error details and verify your Google Ads account is still active.

Questions

**Q: Does KnockTracer change my Google Ads campaigns or budgets?** A: No. The integration only reads campaign metrics and never modifies bids, budgets, or ad settings.

**Q: How does lead attribution work?** A: When someone clicks a Google Ad and submits a lead form on your website, KnockTracer captures UTM parameters and matches the lead to the campaign. When that lead converts to a customer, the cost per acquisition is calculated using your ad spend.

**Q: What happens if I disconnect the integration?** A: Stored credentials are deleted and future syncs stop immediately. Historical attribution data remains in your workspace for reporting purposes.